I’m Simon 👋 a designer specialising in digital products, design systems, and branding.

About

I’m a New Zealand-based designer with 15+ years across product, design systems, branding, and digital content. I’ve worked in-house, in agencies, and embedded with teams.

These days I’m focused on making complex digital products clearer through systems, structured flows, reusable patterns, and strong visual judgement.

Other design work