I’m Simon 👋 a designer specialising in digital products, design systems, and branding.

Other design work

About Me

I’m a New Zealand-based designer with 15+ years across product, design systems, branding, and digital content. I’ve worked in-house, in agencies, and embedded with teams, designing everything from banking flows and design systems to websites, templates, and brand frameworks.

These days I’m most interested in work that brings clarity to messy digital products — design systems, structured flows, reusable patterns, and digital experiences that need to balance usability, consistency, and good visual judgement.